Approach:

• Membership capability with subscriptions and single item purchase capability
• Customized login, registration and password recovery: taking out the WordPress hoops for a memberships
• On-site purchase with Paypal Payments Pro integration and Paypal offsite purchase
• Promo code capability
• Purchase Tracking for promotions, single item purchase and subscriptions
• WordPress 3.0 Custom Post Types
• Custom Post Type queries/search
• Easy administration with a workout builder for front end post creation
• WordPress 3.0 Custom Menu Management
• Member preferences to deliver the workouts immediately on login
• Future workout notes capabilites
• Social network integration
• Print CSS for workouts
• CSS3 styles

A simple site delivered with custom WordPress plugins and a WordPress theme.

Visit #

The theme uses the Carrington Theme framework with some initial core modifications to support parent/child theme support.

Child themes that I worked on as a PSD to (x)HTML:

• gigaom.com
• jkontherun.com ( strictly CSS w/ minor child theme mods )
• and theappleblog.com ( strictly CSS w/ minor child theme mods )

USA Dance Los Angeles is a non-profit ballroom organization dedicated to promoting and raising awareness about ballroom dance. We currently have about 500 members (mostly social dancers) and are growing. We are a sub- chapter of the national organization USA Dance which servers as the national governing body for ballroom dancing and DanceSport, the competitive version of ballroom dancing in the United States.
Our primary activity is throwing social ballroom dances, about every 6 weeks. Our dances usually attract between 200-300 people. We have members of all ages, but most members are probably between 40-60 years old. We charge admission at our dances and our members receive a discount. Each dance features an instructor/professional dancer from the Los Angeles area who teaches us a free lesson. We currently have an ongoing relationship with a couple of pros from Dancing with the Stars who have taught at our dances a few times.
About once a year we organize a large dance showcase which is an opportunity for our members and other ballroom dancers in LA to perform either as amateur couples or pro-am (student dancing with instructor). There are also group performances and pro-pro numbers. Our next dance showcase is on October 17.
We also have an ongoing community service program we call “Senior Outreach” where our members visit senior assisted-living centers and perform for them.
We also sponsor programs to teach ballroom dance to underprivileged youths at schools and community centers around L.A.

Objectives

Our membership is growing rapidly and we have identified a need for a more professional looking web presence. (Please visit http://www.usadance-la.org/ index.htm to see our existing site).
The primary objectives of the web site are as follows:
Promote our next dance
Encourage people to join our mailing list
Encourage new members to join our organization
Promote dance studios and instructors in Los Angeles
Promote our any upcoming special event, such as our Showcase.
Promote out Senior Outreach and Middle-School Programs

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